AI literacy and role-based training
AI literacy gives every employee, whatever their role, the foundations and practices to use AI effectively and safely. Our 15 courses cover leadership, business teams, technical teams and data profiles, from entry level to advanced.
Updated October 11, 2026
The reality
of employees feel sufficiently trained to use AI, according to a BCG survey of more than 10,600 workers.
Source: BCG, AI at Work 2025
of workers' core skills are expected to change by 2030, according to the World Economic Forum; AI and data top the list of fastest-growing skills.
Source: WEF, Future of Jobs 2025
of Tunisian companies cite a shortage of digital skills as a barrier to innovation.
Source: ITCEQ, May 2026 (via WMC/TAP)
The World Economic Forum figures come from press coverage, as the report page could not be accessed directly.
Our courses
Each course targets a specific audience. Choose your teams' level, then open the course page for details.
Methods and tools applied to your business teams and processes.
The entry point to the agentic AI track: get hands-on with Claude and its ecosystem, build a Skill, connect Claude to your tools with an MCP connector, then design a first Agent.
In-house training designed for a single company: move from conversational AI use to concrete, reusable automations, with 21 hands-on exercises on your own files and use cases.
Build an export plan, qualify prospects and automate your email campaigns with Claude, its skills and its connectors (HubSpot, LinkedIn, Brevo).
Analyze populations, detect anomalies, automate your recurring controls and frame the use of agentic AI on sensitive data.
From spreadsheet to living dashboard: formulas, audits, macros and business tools generated in plain language with Claude, Cowork and NotebookLM.
From chat to agent: design a writing agent that drafts, edits and optimizes your content, with Claude, Claude Cowork and custom skills.
Put Brevo to work for you: segment, follow up and track your contacts with Claude, its MCP connectors, skills and agents.
RAG, MCP servers and tool-using agents: in three days, build a complete application chain on the OpenAI APIs, then secure it, evaluate it and instrument it.
From click to sale: analyze sales and Meta Ads profitability, create your content Skills and build agents that run the store, with Claude.
From chat to action: automate prospecting, meeting preparation, proposals, CRM and sales management with Claude, its Skills and its agents.
From chat to action: KPIs, SEO, Google Ads, GA4 and Meta Ads managed with Claude, its Skills, its MCP connectors and a cross-channel marketing agent.
One profession, four acquisition channels managed with AI: Meta (Facebook and Instagram), Google Ads, LinkedIn Ads and ChatGPT Ads, with a validation exam for each subject.
The technical skills to industrialize, deploy and monitor.
In-house training for non-technical profiles: delegate tasks on entire folders to Claude Code, from the first task to multi-agent workflows, without writing a line of code. 17 business exercises.
From first session to power user: specify, test, delegate and industrialize reliable development agents on your real repository.
Business connectors, multi-agent systems and productionization: connect the Level 1 chain to your real systems, scale it up and put it under a CI/CD pipeline.
Who is it for?
The same course does not suit both an executive team and a data team. Here are the courses in our catalog for each audience.
Suggested learning paths
Here are three learning paths we recommend, depending on the audience. They are built from the levels and audiences in our catalog and adapt to your situation.
Steer agentic AI use, then turn it into a decision-making tool.
Build production agents for your own role, from content writing to export.
Master agents, then industrialize them with Claude Code.
In detail: our flagship course
Fundamentals, getting started with Claude, Skills, MCP connectors and Agents.
The program
Key facts
Our approach to learning
Training that only explains what the tools do mostly changes intentions, not habits. In the BCG survey, people with at least five hours of training are significantly more likely to be regular AI users (a correlation, not proof of causation).
Sources: BCG · The Decision Lab.
AI literacy
Since February 2, 2025, Article 4 of the EU AI Act requires providers and deployers of AI systems to take measures to ensure a sufficient level of AI literacy among their staff, tailored to their roles. Our courses contribute to this. They are neither a certification nor a guarantee of compliance, which depends on your situation.
General information, not legal advice. Sources: White & Case · PwC.
Our approach
Maturity level, roles involved, objectives.
Leadership, business teams or technical, depending on your teams.
In-house, on your own use cases.
Learning assessment and certificates of completion.
Post-training follow-up, internal champions and usage rules.
Learning assessment, certificates and 30-day follow-up: included for the agentic AI course; check each course page for details.
FAQ
It is the set of actions that give every employee, according to their role, the foundations and practices to use AI effectively and safely: understanding what it does, knowing how to use it and knowing the rules.
The agentic AI course for businesses is designed for executives, managers and business leads: it goes from framing use cases to designing agents. To turn AI into a decision-making tool in your dashboards, the agentic AI × Excel course for executives takes it from there.
No. There are no prerequisites: everyday computer use is enough.
The courses in our catalog are offered in-house. For the agentic AI course, the course page also lists public sessions: check the page or contact us for dates.
They help build your teams' AI literacy, which Article 4 of the EU AI Act requires of AI providers and deployers. They are neither a certification nor a guarantee of compliance, which depends on your situation. Legal advice is still recommended.
The agentic AI course is listed as eligible for the TFP (Tunisia's Professional Training Tax), and we confirm eligibility with you case by case. For other courses, contact us.
Go further
Tell us who you want to train, and we will propose the right learning path for each role.