Home/Training/Agentic AI for digital marketing — Level 1

3 days · 18hIA-292In-houseTFP-eligible (Tunisia)

Agentic AI for digital marketing — Level 1

From chat to action: run your marketing with AI that works for you.

Move marketing teams from conversational use of AI to concrete, reusable automations. The key concepts of digital marketing are covered in order: KPIs, SEO, SEA, Google Analytics 4, then Meta Ads. Each one is introduced briefly, then applied with AI in hands-on exercises (prompts, Skills, MCP connectors, Agents).

Designed for a single company, this in-house course works on its real accounts, exports and cases, exclusively in the Claude ecosystem (Claude, Claude for Excel, Claude Cowork), building up to a cross-channel marketing agent on Day 3.

(+216) 36 361 552

Agentic AI for digital marketing — Level 1

Duration3 days · 18 h, 21 hands-on exercises, about 75% practice

Schedule08h30 – 14h30, 20-minute coffee break at 10h30

AudienceMarketing and communications leadership, SEO / SEA specialists and media buyers, digital marketing officers, community managers, e-commerce and growth managers

FormatIn-house, in person, on the company's real files and cases

PrerequisitesBasics of Google Ads, Meta Business Suite and GA4, everyday use of Excel, first experience with generative AI

ValidationNamed training certificate, follow-up at D+30

TFP funding: how does it work?

Detailed syllabus

3 days, 7 modules, 8 workshops

Each day combines core concepts in the morning with hands-on practice on your own use cases in the afternoon.

Day 1 — AI fundamentals, KPIs and SEO

08h30 – 08h45Welcome

Welcome and in-house scoping

Expectations, use cases collected beforehand, common thread: a real brand or offer, from KPIs to campaign optimization.

08h45 – 09h30Module 0

The AI toolkit

The agentic loop, the RCTFE method, the four building blocks: prompt, Skill, MCP connector, Agent.
Mapping the Claude ecosystem to marketing.

09h30 – 10h30Module 1

Digital marketing KPIs

Conversion funnel, KPIs by stage (CTR, CPC, CPM, CPA, ROAS, CAC, LTV), SMART goals, attribution.
Exercise 1: KPI framework by channel and by stage using an RCTFE prompt.
Exercise 2: “Brand & KPIs” Project, the foundation for the 3 days.

10h30 – 10h50Break

Coffee break

10h50 – 11h20Workshop

KPI dashboard

Exercise 3: cross-channel KPI dashboard with Claude for Excel (formulas, pivot tables, charts, alerts).

11h20 – 12h00Module 2

SEO

Search intent, keywords, on-page SEO, technical SEO and Core Web Vitals, link building, Search Console.

12h00 – 14h15Workshop

SEO workshops

Exercise 4: clustering 500 queries by intent and topic, prioritization.
Exercise 5: “SEO brief and audit” Skill.
Exercise 6: test and iterate on the Skill's triggering.
Exercise 7: Cowork competitive SEO monitoring agent, scheduled weekly.

14h15 – 14h30Wrap-up

Day 1 debrief

Technologies & platforms

The tools you'll work with

Each platform is used live during the workshops, on your own use cases. No technical prerequisites required.

ClaudeAssistantRCTFE prompting, Projects and role-plays.

Claude for ExcelAnalysisData cleaning, pivot tables, dashboards and 3-scenario simulations.

Claude CoworkAgentsMulti-step agents, scheduled tasks, human in the loop.

Skills, MCP and PluginsAutomationSEO, Google Ads and GA4 reporting Skills, Meta Ads and Google Drive MCP connectors, team plugin.

Your trainer

Portrait de Mohamed Kais Khenine, fondateur et formateur i2Business

Mohamed Kais Khenine, MBA

Senior Consultant & Trainer in AI, Digital Transformation & Digital Marketing

The course is led by a consultant who designs and deploys AI agents connected to our clients' business systems every day. Demos are run live, on production tools, under real-world security, cost and compliance constraints.

Claude & Claude CoworkClaude for ExcelMCP & SkillsAI agentsDigital marketing & sales

Funding

This course is eligible for TFP funding

Our training firm is state-approved in Tunisia (approval no. 11 1823 19), which means your company can have its training costs refunded through the TFP (Tunisia's Professional Training Tax) if it is eligible for the related tax credit.

1Eligibility checkWe confirm with you that your company is subject to the TFP (Tunisia's Professional Training Tax) and that the program qualifies as an eligible expense.

2File submissionPreparation of the advance or refund application: detailed program, quote, schedule and provisional list of participants.

3Course deliveryDaily attendance sign-in, learning assessment and named certificates compliant with the scheme's requirements.

4Documentation and refundDelivery of the closing file — invoice, attendance sheets, certificates — for the refund application.

What we provide

Detailed training program, hour by hour
Named quote and compliant invoice
Attendance sheets signed per half-day
Learning assessment at start and end of the course
Individual certificates of completion

Questions about eligibility? Call us directly.(+216) 36 361 552

Go further

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Book a session

Public session or in-house training at your premises, tailored to your processes. We'll get back to you within 24 business hours with a proposal and the TFP paperwork.

(+216) 36 361 552