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3 days · 18hIA-290In-houseTFP-eligible (Tunisia)

Agentic AI for e-commerce — Level 1

From click to sale: the AI that runs your online store.

Move e-commerce teams from conversational use of AI to concrete, reusable automations. Designed for a single company, this in-house course works on the store's real files: PrestaShop catalog and orders, Meta Ads campaigns, brand content and customer reviews.

Working exclusively in the Claude ecosystem (Claude, Claude for Excel, Claude Cowork), participants analyze their sales and ad profitability, create their own content Skills, connect Claude to Meta Ads through MCP connectors and build agents that chain several Skills end to end.

Common thread: the client's store, from the Meta ad to the PrestaShop order, then on to content and customer service.

(+216) 36 361 552
Agentic AI for e-commerce — Level 1
Duration3 days · 18 h, 21 hands-on exercises, about 75% practice
Schedule08h30 – 14h30, 20-minute coffee break at 10h30
AudienceOwner and e-commerce managers, media buyers and Meta Ads managers, content creators and community managers, catalog, logistics and customer service
FormatIn-house, in person, on the company's real files and cases
PrerequisitesEveryday use of Excel, access to PrestaShop exports and Meta Ads Manager, first experience with generative AI
ValidationNamed training certificate, follow-up at D+30
TFP funding: how does it work?

Detailed syllabus

3 days, 8 modules, 8 workshops

Each day combines core concepts in the morning with hands-on practice on your own use cases in the afternoon.

Day 1 — Prompting and Claude for Excel for e-commerce

08h30 – 08h45Welcome
Welcome and in-house scoping
  • Round of introductions, expectations, use cases collected beforehand (advertising, catalog, content, customer service).
  • Deliverables for the 3 days and common thread: the store, from the Meta ad to the PrestaShop order.
08h45 – 09h30Module 1
The agentic paradigm
  • Tokens, context window, the agentic loop (perception, reasoning, action, observation).
  • Conversational AI vs. agentic AI; which Claude tool for sales analysis, content, Ads management and customer service.
09h30 – 10h30Module 2
RCTFE prompt engineering and Projects
  • The RCTFE method (Role, Context, Task, Format, Example), multi-step reasoning, model selection.
  • Exercise 1: turn 3 vague everyday prompts into RCTFE prompts.
  • Exercise 2: create a “Brand” Project (brand guidelines, persona, catalog, offers, advertising rules).
10h30 – 10h50Break
Coffee break
10h50 – 11h50Module 3
Claude for Excel: getting started
  • Exercise 3: clean a PrestaShop catalog export with a correction log.
  • Exercise 4: audit a margin calculation file (VAT, shipping, payment, advertising cost).
11h50 – 13h05Workshop
Advanced Excel
  • Exercise 5: pivot tables and sales dashboard (revenue, average basket, returns, new customers).
  • Exercise 6: 3-scenario Meta Ads budget simulation and break-even ROAS.
  • Exercise 7: anomaly detection (ROAS < 1, sales below cost, stock-outs during promotions).
13h05 – 14h15Common-thread workshop
Profitability by campaign and by product
  • Exercise 8: from real anonymized PrestaShop and Meta Ads exports, a profitability workbook, a dashboard and a one-page memo for the owner; measurement of time saved.
14h15 – 14h30Wrap-up
Day 1 debrief

Technologies & platforms

The tools you'll work with

Each platform is used live during the workshops, on your own use cases. No technical prerequisites required.

ClaudeAssistantRCTFE prompting, Projects and role-plays.
Claude for ExcelAnalysisData cleaning, pivot tables, dashboards and 3-scenario simulations.
Claude CoworkAgentsMulti-step agents, scheduled tasks, human in the loop.
Skills, MCP and PluginsAutomationContent and reporting Skills, Meta Ads MCP connector, “E-shop” team plugin.

Your trainer

Portrait de Mohamed Kais Khenine, fondateur et formateur i2Business
Mohamed Kais Khenine, MBA
Senior Consultant & Trainer in AI, Digital Transformation & Digital Marketing

The course is led by a consultant who designs and deploys AI agents connected to our clients' business systems every day. Demos are run live, on production tools, under real-world security, cost and compliance constraints.

Claude & Claude CoworkClaude for ExcelMCP & SkillsAI agentsDigital marketing & sales

Funding

This course is eligible for TFP funding

Our training firm is state-approved in Tunisia (approval no. 11 1823 19), which means your company can have its training costs refunded through the TFP (Tunisia's Professional Training Tax) if it is eligible for the related tax credit.

1Eligibility checkWe confirm with you that your company is subject to the TFP (Tunisia's Professional Training Tax) and that the program qualifies as an eligible expense.
2File submissionPreparation of the advance or refund application: detailed program, quote, schedule and provisional list of participants.
3Course deliveryDaily attendance sign-in, learning assessment and named certificates compliant with the scheme's requirements.
4Documentation and refundDelivery of the closing file — invoice, attendance sheets, certificates — for the refund application.
What we provide
  • Detailed training program, hour by hour
  • Named quote and compliant invoice
  • Attendance sheets signed per half-day
  • Learning assessment at start and end of the course
  • Individual certificates of completion
Questions about eligibility? Call us directly.(+216) 36 361 552

Go further

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Book a session

Public session or in-house training at your premises, tailored to your processes. We'll get back to you within 24 business hours with a proposal and the TFP paperwork.

(+216) 36 361 552