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Portrait of Mohamed Kais Khenine, founder and trainer at i2Business

The trainer

Mohamed Kais Khenine, MBA

Senior Consultant & Trainer in AI, Digital Transformation & Digital Marketing

Over 15 years of experience in strategy consulting and training. Specialist in integrating AI tools (Claude, Claude Cowork, ChatGPT, Copilot) into business processes, advanced prompt engineering and Vibe Coding. Has trained more than 4,000 professionals and entrepreneurs, for international organizations (UNIDO, ITC/United Nations, UNESCO, USAID, GIZ) and universities in Tunisia, France, Canada and Africa.

(+216) 36 361 552kais@i2business.aiTunis, Tunisia
15+years of consulting and training experience
4,000+professionals trained
5universities where he teaches
UNIDO, UN, UNESCOinternational organizations supported

Organizations he has worked with

GIZ
Université Arabe des Sciences (Arab University of Sciences)
Monoprix
EY
Sidi El Heni
Cellcom
Hamila Duty Free
IAT
Tunisie Promo
GIZ
Université Arabe des Sciences (Arab University of Sciences)
Monoprix
EY
Sidi El Heni
Cellcom
Hamila Duty Free
IAT
Tunisie Promo

Highlights

Prompt engineering & AI tools expert
Digital transformation strategy
Vibe Coding & AI-assisted development
4,000+ professionals trained
Consultant for UNIDO, the UN, UNESCO, USAID, GIZ
University lecturer (Master's in Digital Marketing)
MBA in IT Management — Université Laval, Canada
International experience (Tunisia, France, UAE, Africa)

Expertise

AI & digital transformation skills

Artificial intelligence & prompt engineering
  • Advanced prompt engineering for LLMs (Claude, GPT-4, Gemini)
  • Claude & Claude Cowork for team AI collaboration, Claude API
  • ChatGPT / GPT-4o, Microsoft Copilot, Perplexity AI, NotebookLM
  • AI agents and multi-agent workflows, AI maturity audits
Vibe Coding & AI-assisted development
  • Cursor AI, GitHub Copilot, Replit AI, Bolt.new
  • V0.dev for UI/UX generation
  • Claude Code for scripts and automations
Generative AI & content creation
  • Midjourney, DALL-E 3, Stable Diffusion, Leonardo AI
  • Sora, Runway ML, HeyGen, Synthesia
  • ElevenLabs, Play.ht for audio
  • AI-assisted writing and SEO
Digital transformation & automation
  • End-to-end digital transformation strategy
  • AI literacy for teams and executives
  • Zapier AI, Make (Integromat), n8n
  • Augmented analytics (Looker Studio, Power BI)

Background

Professional experience

2020 — Present
Founder & Project Lead, e-learning platformFirst Master Class — Tunis, Tunisia
  • Integrating AI tools (Claude, ChatGPT) into the creation of learning content.
  • Vibe coding for prototyping and developing the platform.
2019 — Present
Founder & Trainer, digital & AI training firmE2Business Training — Tunis, Tunisia
  • More than 4,000 people trained; new courses in prompt engineering, Vibe Coding and AI automation.
  • Clients: UNIDO, UNESCO, BNI, Suzuki, Samsung, TABC and more than 30 companies.
2015 — Present
Founder & Consultant, digital & AI consulting firmE2Business Consulting — Tunis, Tunisia
  • Digital strategy for Samsung Experience Stores Tunisia, STIHL Tunisia, Luxolor.
  • USAID consulting: strategic analyses and action plans for Tunisian SMEs.
2014 — 2023
Certified consultant in e-commerce and virtual marketplacesInternational Trade Centre (United Nations) — Tunis, Tunisia
  • WEFI project (2020-2023): digital exports for Tunisian women entrepreneurs.
  • VMP project (2014-2017): growing exports through virtual marketplaces.
2014 — Present
University lecturer, Master's in Digital Marketing & AIISG Tunis, Univ. Méditerranée, IT Business School, Univ. Centrale, École Centrale Polytechnique
  • Courses in digital marketing, digital strategy and AI applied to marketing.
2006 — 2015
Head of IT & Management ControlPACKTEC — Packaging Technical Center — Tunis, Tunisia
  • 5-year IT master plan, management control and cost accounting (ABC method).
  • 18 IT specifications drafted.

Education

MBA in Information Technology Management (2006)
Faculty of Business Administration, Université Laval, Quebec, Canada
E-business, digital strategy, knowledge management, IS architecture, data mining, project management, UML.
Master's in Financial Institutions Management (2003)
École Supérieure de Commerce, Tunis, Tunisia
Finance, international trade, marketing, strategic analysis, accounting, management.

Languages

Arabic — FluentFrench — FluentEnglish — Proficient — TOEIC 825

Recent certifications

Claude AI Expert User — Anthropic (Claude, Claude Cowork, Claude Code), 2025
Google Ads Search Certification — Google Skillshop, March 2025
Prompt Engineering & Generative AI for Professionals — 2024-2025
Facebook Certified Digital Marketing Associate — Meta, 2021
Train the Trainer — DW Akademie, Tunis, 2019

In pictures

Training sessions and talks

Classroom training session
Hands-on workshop around a table
Presenting to a group
Speaking at a seminar
Participants in a training session
Leading a training session

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