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3 daysIA-260In-houseTFP-eligible (Tunisia)

Agentic AI for web content writers

From chat to agent: master the AI that drafts, edits and optimizes for you.

This course takes web content writers, content managers and SEO specialists from conversational use of AI to designing an operational writing agent: structured prompts, custom skills, connections to production tools and reusable commands.

Each participant leaves with a prompt library, two tested skills (SEO article and quality editor), a complete agent configured in Claude Cowork and a 90-day rollout plan. An introduction to Claude Code shows when to move to the next tool, without coding.

(+216) 36 361 552

Duration3 days

Schedule09h00 – 17h00

AudienceWeb content writers, content managers, SEO specialists

LevelAI beginners: basic chat users

CertificationAgentic AI Expert for web writing

Follow-upDiscussion group and follow-up session at D+30

TFP funding: how does it work?

Detailed syllabus

3 days, 10 modules, 3 workshops

Each day combines core concepts in the morning with hands-on practice on your own use cases in the afternoon.

Day 1 — LLMs and prompt engineering: from passive user to prompt engineer

09h00 – 10h30Module 1

Overview of large language models

What an LLM is: simplified workings, tokens, probability, temperature, without technical jargon.
A tour of GPT, Claude, Gemini and Mistral: positioning, strengths and limits.
Which model for which editorial content: SEO, copywriting, summaries, translation.
Why the same prompt gives different results depending on the model and environment; interface vs API.
Hallucinations: mechanism, causes, how to detect and reduce them.
Recent developments: extended context window, multimodality, agents.
Comparative demo: three models on the same editorial brief.

10h30 – 11h00Break

Coffee break

11h00 – 12h30Module 2

Prompt engineering: the RCTFE method

Anatomy of a bad prompt and a good one: the 3 most common mistakes in writing.
The RCTFE method: Role, Context, Task, Format, Example, with concrete cases.
Building a system prompt: tone, audience, constraints and editorial goals.
Advanced techniques: few-shot learning, chain-of-thought, negative constraints.
Variables and templates: reusable prompts with fields to fill in ({sujet}, {ton}, {longueur}).
Team standardization: naming, versions, shared prompt library.
Direct impact: test the same topic with 3 prompt levels and measure the difference in SEO quality.

12h30 – 13h30Lunch break

Lunch

13h30 – 15h00Module 3

Claude AI: the conversational interface in depth

Claude.ai on web, desktop and mobile; chat, Projects and Artifacts: when to use which.
Projects: an editorial project with a persistent system prompt, memory and reference files.
Artifacts: generate and edit structured content (articles, tables) in the interface.
Long-document analysis: load a PDF, Word or Excel file and get a summary or derived content.
Multi-step reasoning; impact of the system prompt and context window.
Demo: create a "Writer agent" project with a complete system prompt and 3 reference files.

15h00 – 15h15Break

Coffee break

15h15 – 17h00Workshop

My first writing prompts

Exercise 1: rework 3 existing prompts with the RCTFE method and compare before/after outputs.
Exercise 2: write the system prompt for your personal writer agent (tone, constraints, examples).
Exercise 3: test your prompt on 3 content types (SEO article, LinkedIn post, local page).
Exercise 4: create your first prompt library card (name, version, full RCTFE, variables, expected output).
Group debrief: each participant presents their system prompt.
Deliverable: an initial library of 5 documented prompts and a configured personal Claude project.

Technologies & platforms

The tools you'll work with

Each platform is used live during the workshops, on your own use cases. No technical prerequisites required.

Claude AIDay 1 · Modules 1 to 3The conversational interface in depth: Projects, Artifacts, long-document analysis and persistent system prompt.

Claude CoworkDays 2 and 3The agent that acts on your files: skills, commands and editorial production workflows.

Excel, Word and Chrome MCPDay 2 · Module 4Read your spreadsheets, produce Word documents and extract web content to feed your writing.

Writing skillsDay 2 · Modules 5 and 6SEO article, quality editor and on-page optimization, written as tested, versioned SKILL.md files.

CommandsDay 3 · Modules 7 and 8Shortcuts like /produire or /campagne that chain drafting, editing, repurposing and export.

Claude CodeDay 3 · Modules 9 and 10Bulk generation from a CSV and a decision grid for choosing between Cowork and Claude Code.

Your trainer

Portrait de Mohamed Kais Khenine, fondateur et formateur i2Business

Mohamed Kais Khenine, MBA

Senior Consultant & Trainer in AI, Digital Transformation & Digital Marketing

The course is led by a consultant who designs and deploys AI agents connected to our clients' business systems every day. Demos are run live, on production tools, under real-world security, cost and compliance constraints.

Claude & Claude CoworkPrompt engineeringSkills & MCPDigital strategySEO and content

Funding

This course is eligible for TFP funding

Our training firm is state-approved in Tunisia (approval no. 11 1823 19), which means your company can have its training costs refunded through the TFP (Tunisia's Professional Training Tax) if it is eligible for the related tax credit.

1Eligibility checkWe confirm with you that your company is subject to the TFP (Tunisia's Professional Training Tax) and that the program qualifies as an eligible expense.

2File submissionPreparation of the advance or refund application: detailed program, quote, schedule and provisional list of participants.

3Course deliveryDaily attendance sign-in, learning assessment and named certificates compliant with the scheme's requirements.

4Documentation and refundDelivery of the closing file — invoice, attendance sheets, certificates — for the refund application.

What we provide

Detailed training program, hour by hour
Named quote and compliant invoice
Attendance sheets signed per half-day
Learning assessment at start and end of the course
Individual certificates of completion

Questions about eligibility? Call us directly.(+216) 36 361 552

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Book a session

Public session or in-house training at your premises, tailored to your processes. We'll get back to you within 24 business hours with a proposal and the TFP paperwork.

(+216) 36 361 552