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3 days · 18hIA-220In-houseTFP-eligible (Tunisia)

AI for export: prospect, automate, convert

Prospect. Automate. Convert. Focus on the SIAL Paris trade show.

This course turns export professionals into architects of autonomous AI systems, able to prospect, analyze, communicate and manage their international performance.

Building on the Claude ecosystem, through its skills, MCP connectors and plugins, every participant leaves with operational workflows, ready to deploy immediately in their target markets.

(+216) 36 361 552
AI for export: prospect, automate, convert
Duration3 days · 18 hours
Schedule08h30 – 17h30, breaks and lunch included
AudienceExport directors, international sales reps, digital project managers, B2B marketing teams
FormatIn person or online, recording available on request
PrerequisitesNo technical prerequisites. Beginner to intermediate level
CertificationExpert Certificate in Prompt Engineering and AI Automation
TFP funding: how does it work?

Detailed syllabus

3 days, 10 modules, 1 workshop

Each day combines core concepts in the morning with hands-on practice on your own use cases in the afternoon.

Day 1 — Tokens, prompt engineering, introducing Claude and MCP

08h30 – 08h45Introduction
Introductions and expectation setting
08h45 – 10h15Module 1
Tokens and the context window
  • A token is not a word: live demo on the Anthropic tokenizer.
  • Practical implications: cost, speed, model limits.
  • The 80/20 rule of prompting; quick prompt-compression workshop.
  • Claude's context window; Projects as persistent context.
10h15 – 10h45Break
Coffee break
10h45 – 12h30Module 2
Prompt engineering with the RCTFE method
  • Role, Context, Task, Format, Example: breakdown using export use cases.
  • Advanced techniques: chain-of-thought, few-shot prompting, meta-prompting.
  • Handling hallucinations: sourcing, cross-validation.
  • “Prompt clinic” workshop: before/after on participants' real prompts.
12h30 – 13h30Lunch break
Lunch
13h30 – 15h15Module 3
Claude beyond chat
  • Advanced features: Projects, Artifacts, multi-step reasoning.
  • Analyzing long documents (PDFs, contracts, reports).
  • Workshop: upload a complex document and extract a strategic summary.
15h15 – 15h30Break
Coffee break
15h30 – 17h30Module 4
MCP: connecting Claude to the real world
  • MCP (Model Context Protocol): without MCP, Claude reads and writes; with MCP, it acts.
  • MCP architecture: the server exposes tools, Claude calls them autonomously.
  • Overview of MCPs useful for export: Google Drive, Gmail, HubSpot, Brevo, LinkedIn.
  • Security and governance: principle of least privilege, data confidentiality.
  • Live demo: enabling and configuring an MCP in Claude Cowork.
17h30Wrap-up
End of day one

Technologies & platforms

The tools you'll work with

Each platform is used live during the workshops, on your own use cases. No technical prerequisites required.

ClaudeDay 1 · Modules 1 to 3Advanced prompt engineering, context window, Projects, Artifacts and long-document analysis.
Claude CoworkDays 1 to 3The environment where connectors, skills and plugins are enabled and tested.
MCPDay 1 · Module 4Connect Claude to Google Drive, Gmail, HubSpot, Brevo and LinkedIn, following the principle of least privilege.
SkillsDay 2 · Module 5Lead qualifier, market analyst, export email writer: durable, reusable configurations.
HubSpot & LinkedInDay 2 · Modules 6 and 7Plugins to create records, assign tasks and find qualified prospects.
BrevoDay 3 · Modules 8 and 9Contact creation, segmentation, campaigns and nurturing sequences driven by Claude.

Your trainer

Portrait de Mohamed Kais Khenine, fondateur et formateur i2Business
Mohamed Kais Khenine, MBA
Senior Consultant & Trainer in AI, Digital Transformation & Digital Marketing

The course is led by a consultant who designs and deploys AI agents connected to our clients' business systems every day. Demos are run live, on production tools, under real-world security, cost and compliance constraints.

Digital strategyE-commerce and exportClaude & Claude CoworkMCP & SkillsMarketing automation

Funding

This course is eligible for TFP funding

Our training firm is state-approved in Tunisia (approval no. 11 1823 19), which means your company can have its training costs refunded through the TFP (Tunisia's Professional Training Tax) if it is eligible for the related tax credit.

1Eligibility checkWe confirm with you that your company is subject to the TFP (Tunisia's Professional Training Tax) and that the program qualifies as an eligible expense.
2Application filingPreparation of the advance or refund application: detailed program, quote, schedule and provisional participant list.
3Course deliveryDaily sign-in sheets, learning assessment and named certificates meeting the scheme's requirements.
4Supporting documents and refundDelivery of the closing file — invoice, attendance sheets, certificates — for the refund claim.
What we provide
  • Detailed training program, session by session
  • Named quote and compliant invoice
  • Attendance sheets signed per half-day
  • Learning assessment at the start and end of the course
  • Individual certificates of completion
Questions about eligibility? Call us directly.(+216) 36 361 552

Go further

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Book a session

Public session or in-house training at your premises, tailored to your processes. We'll get back to you within 24 business hours with a proposal and the TFP paperwork.

(+216) 36 361 552