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Meta Ads audit

Name: Meta Ads audit
Availability: InStock
Author: i2Business

Full Meta Ads (Facebook and Instagram) performance audit via the Meta Ads MCP: four-level analysis (account, campaign, ad set, ad), Keep or Cut decisions, video retention diagnosis, action plan and cross-campaign benchmark, in a shareable interactive HTML report.

1 downloads2 files · Meta Ads MCP · interactive HTML report · Keep or Cut decisions · Claude

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Description

This resource is maintained by i2Business consultants and updated whenever the systems it covers change. It works with the other building blocks in the catalog and can be tailored to your context as part of a support engagement.

Content preview

Excerpt: the decision rules combine cost per result, click-through rate, CPM and frequency for each ad. meta-ads-audit/SKILL.md

CPR up + CTR down: creative fatigue, CUT or REFRESH
CPR up + CTR stable + CPM up: competition, review targeting or bid
Frequency > 2.0 + CTR < 1%: saturation, new audience
0 leads with significant spend: PAUSE
Video: view rates at 25, 50, 75, 90 and 100% computed on reach

Included files

Skill (SKILL.md)1 file

Reference (HTML report template)1 file

How to use it

Connect the Meta Ads MCPThe skill reads your ad account through the Meta Ads MCP: connect it first. The account must be active and authorized for the MCP.

Add the skillUnzip the archive and place the meta-ads-audit folder in your skills folder (Claude Code: ~/.claude/skills/), or import it as a skill in Cowork.

Choose account, campaign and periodAsk for example "analyze my campaign [name]". The skill lists your accounts, asks you to confirm if in doubt and uses the last 14 days by default.

Read the reportThe HTML report includes key metrics, immediate directives, an ad analysis table, video diagnosis, relaunch plan and account benchmark. Missing fields are shown as "N/A".

Decide carefullyKeep or Cut decisions are guidance: check in Meta before stopping a campaign. The report contains your spend: share it only with authorized people.

Details

TypeSkills

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Version1.0

Updated31 October 2026

Works with Claude