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Meta competitor monitoring

Meta (Facebook and Instagram) ad monitoring skill based on the Meta Ads Library: your competitors' active ads, key messages, targeting, ad pressure, then an interactive HTML dashboard with recommendations.

2 downloads1 SKILL.md file + evals · Meta Ads Library · HTML dashboard · Claude Cowork and Claude Code
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Description

Meta (Facebook and Instagram) ad monitoring skill based on the Meta Ads Library: your competitors' active ads, key messages, targeting, ad pressure, then an interactive HTML dashboard with recommendations.

This resource is maintained by i2Business consultants and updated whenever the systems it covers change. It works with the other building blocks in the catalog and can be tailored to your context as part of a support engagement.

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Content preview

Excerpt: the skill collects ads, analyzes them from five angles, then generates a standalone HTML dashboard. veille-concurrence-meta/SKILL.md

Step 2: for each competitor, search for active ads (country, ACTIVE status).
Step 3: analyse creatives and copy, volume, targeting signals, audience saturation, strategic insights.
Step 4: generate dashboard_concurrence_meta_[date].html (KPI cards, tabs, table filterable by brand).
Rule: never invent data, show "N/A" if a field is missing.

Included files

Skill (SKILL.md and evals)2 files

How to use it

1
Have access to the Meta Ads LibraryEnable a connector or search tool for the Meta Ads Library. Without access, the skill says so and stops: it never invents ads.
2
Add the skillUnzip the archive and place the veille-concurrence-meta folder in your skills folder (Claude Code: ~/.claude/skills/), or import it as a skill in Cowork.
3
Specify brands, country and angleSay for example "monitor our competitors' ads on Meta". The skill asks for the brands to track (1 to 5), the country (France by default) and the analysis angle.
4
Open the dashboardThe skill produces a standalone HTML file: active ads, volume trends, targeting, audience saturation and recommendations. Missing fields are shown as "N/A".
5
Schedule recurring monitoring (optional)Create a scheduled task, for example every Monday morning, with the instruction "Run the Meta competitor monitoring". For commercial ads, spend and impressions are often unavailable outside political ads.
Details
TypePlugins
AccessVia form
Version1.0
Updated7 November 2026
LicenseCC BY 4.0 - source attribution: i2Business
LanguagesFrench
Size4 KB
Downloads2
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Industries covered
Services & consultingManufacturingTourism
Related resources
Follow-up assistanti2Business